I’m a Designer and Creative Advisor based in Dubai. Until recently, I headed design at Hermon, a packaging and branding business. I have over 15 years of experience in the design landscape across India and UAE, with both agencies and independent design outfits. I have led creative teams at DDB, Ogilvy and TBWA, developing brands like The Economic Times, Emirates Airlines, Bru, CEAT, Filmfare, Nivea, Standard Chartered Bank and Samsonite, among others.
Present Role
Designer, Creative Advisor
With my unique background in advertising, design, and business strategy, I am now focussed on providing branding systems to entrepreneurs, helping them to confidently launch brands they can be proud of.
Past Roles
Co-founder and Head of Design at Hermon
I worked with some of the region’s leading F&B, automotive and logistics companies on their packaging and design challenges. I partnered with them on multiple product launches through brand design and creative strategies. Some of my clients included London Dairy, Qatar Foods, the Interplast Group, Al Rawabi Dairy and Grand BBQ Restaurant, among others.
Creative Director, Creative Supervisor, Art Director
Before Hermon, I have worked on advertising campaigns and led creative teams at DDB, Ogilvy and TBWA.
