I’m a designer with 15 years of experience helping local and global clients through design, creativity and strategic thinking. As a Creative Director, I’ve led teams at DDB, Ogilvy and TBWA, developing brands like The Economic Times, Emirates Airlines, Philips, CEAT Tyres, Filmfare Magazine, Nivea, Standard Chartered Bank and American Tourister, among others.

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Present Role

Designer, Creative Advisor, Illustrator

Up till recently, enjoying my time as a free-range (though not organically-fed) designer, offering my services to agencies and independent clients. Now, with the world ‘opening up’ more, looking forward to new projects and interesting collaborations.

Past Roles

Co-founder and Head of Design at Hermon

I worked with some of the region’s leading F&B, automotive and logistics companies on their packaging and design challenges. I partnered with them on multiple product launches through brand design and creative strategies. Some of my clients included London Dairy, Qatar Foods, the Interplast Group, Al Rawabi Dairy and Grand BBQ Restaurant, among others.

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Creative Director, Creative Supervisor, Art Director

Before Hermon, I have worked on advertising campaigns and led creative teams at DDB, Ogilvy and TBWA.

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